Flexibility is a key component of a good local SEO strategy. Your online marketing campaigns should be continually adjusted to meet the needs of your business and audience. Eventually you will need to expand to new target keywords or slightly modify the keywords you have targeted. This guide describes how to switch to a new target keyword to get the best results from the start.
Know what keyword your Customer are Looking for
Keyword research is critical to the success of local SEO. You must know what your audience is looking for so that you can provide content that matches your search. For example, “network marketing” used to be a hot topic in our business because the term search engine optimization (SEO) is still quite new.
Search engines are now widely used, local search engine optimization and similar keywords are worthy of our potential customers. Identify current terms related to the business in your industry, and you can adapt your SEO strategy to modern search terms.
Take A Break during the Transitions Period
The success of new keyword campaigns won’t happen overnight. You need to set aside some time to understand how your local SEO strategy works and what you might need to do to improve them. If you don’t see any progress on new keywords in a few months, it might be time to test a new keyword. If you’ve already seen success, please continue to use this keyword so you can continue to attract more customers.
Create A New Silo Around the Target Keyword
The best way to start keyword conversion is to create a new SEO silo for it. Suppose you run a dentist’s office in Michigan and you want to promote your teeth whitening service. If you don’t already have a “Tooth Whitening” parent page, you need one.
You can then create a set of at least five children’s pages for tooth whitening in nearby locations such as Troy teeth whitening, Michigan teeth whitening, Detroit subway teeth whitening, etc. Setting up an island will give Google something to crawl and when it crawls your site, it will quickly increase your site’s permissions on a topic. We’ve seen a lot of the results that local SEO campaigns have gained from silo creation.
Create a Blog Post That Supports the Silo
After creating a silo around the new target keywords, create a blog post that further emphasizes the information. You don’t necessarily need to link to the silo page in your blog post, but you can use this as an opportunity to add more keyword-centric content to your site. If you promote your blog post on social media, people who follow your account may notice new services or products and access your site accordingly. Since you have a local SEO page, people who visit your site to get a blog post can immediately access more information about your new extension.
Timelinepages will help you optimize your website by adding high quality content for your blog that supports silo. Call us now at 248-909-9428
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