In one of the latest Google updates, search engines extend the information displayed in local search results. In addition to the Reviews+ Google next to the business contact information, the results will now show “Comments or Reviews from the web”. Websites such as Facebook and Yelp are being shown quickly, making the introduction of positive review generation into local SEO marketing more important than ever. Through web reviews, Google pulls out comments from popular sites to display in your Knowledge panel (the business information box in Google search results).
Your Google review will still appear at the top of the business name, but now, potential customers can quickly and easily view comments from other sites while viewing your business.
Reviews from the web are automatically generated by Google to some extent but some adjustments can be made at the back end of your site to help Google find reviews more easily.
Social Media Impact
Some resources like Facebook and Yelp are a good reference for any business. Google uses these common resources to create an “online reviews” section. Use industry-specific review sites to better tailor search results to the unique needs of each user.
The direct impact of comments, both good and bad, is very important. If you don’t pay attention to the way your business is portrayed online, then you make a big mistake. The shopper listens to the comments. More than 90% of shoppers said they decided that buying goods from merchants would be affected by online reviews. This means that if you just receive bad reviews, you may lose more than 90% of your potential online business.
Consumers Research before Buying
Since the advent of online reviews, they have become a key part of the average consumer buying cycle. This also means that they have become a key factor for companies to consider in their marketing and SEO strategies. In general, when consumers start reading online reviews through a dedicated review site, Instagram, Facebook or your product page.
They already know exactly what products or services they are looking for and how they are in the business that meets their needs. This means that consumers already know what they want, they are just looking for reviews to confirm that the business they are researching can be offered to them in a satisfactory manner.
Online Reviews Impact on Local Search Engine Optimization
Local search engines will prioritize reviews. Consumers like to read reviews, and search engines specifically provide consumers with the results they want. When people are looking for reviews, review sites almost always appear before your own website because they are engaged in commenting and are a trusted source. The review site thrives in the comments and tirelessly provides consumers with the information they are looking for.
Trusted Online Reviews
Trusted review sites attract more traffic, which allows them to gather more reviews and gain more trust, and then repeat them. However, this makes the review site the first source of reviews and the most trusted by consumers. Reviews are not the only factor in your local search engine optimization. In fact, they average only 10% of your ranking. It can be the difference between the first page and the second-page result, or it can be the first and second levels on the first page.
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