Converting Landing Page
A converting landing page can make a difference in your results even with the same amount of traffic. It can increase your subscribers, your sales, and your overall performance of a website. It is a vital element of any successful campaign, and here are some things to consider about landing pages.
What Is A Landing Page?
A landing page is a page of a website that focuses on one purpose. It collects contact information from users like email addresses, names, phone numbers, etc. They convert visitors into leads, and the owner of the site can promote his products with email series.
Landing pages have some specific characteristics. For example, you expect to see a call to action, a headline, and they offer you something in exchange. It can be a newsletter, an ebook, a video, or any other type of content. The price for the offered piece of content is your contact information.
Why Should You Use A Landing Page?
Landing pages are helpful when you want to get more leads. They boost the conversion rate and decrease the cost of your campaigns at the same time. The traditional homepages or the standard blogrolls are not created to get leads. They have many information and distractions for the visitors, so they don’t know what you want them to do on your site.
Landing pages tend to have big and clear headlines and calls to action. It’s easy for the user to take action and move to the next step. Also, you can improve your conversion rates through time by making simple changes and tests.
Landing Pages and SEO
Landing pages can be optimized for SEO and get ranked as a standard page. Optimizing a landing page means that you add keywords, backlinks, and an SEO friendly URL. The benefit here is that you can turn the visitors from search engines to leads faster than a common page.
On the negative, you cannot include much content because landing pages tend to be straightforward. The visitors will read the call to action, a few extra details, and they will decide if they will subscribe or not. When you add more content and distractions, they may decrease the conversion rate.
Landing Pages and Google Ads
When you create a landing page for Google Ads, you need to take into consideration the requirements of the program. They want relevant pages with quality content. The quality of the content depends on the keyword, but you need a good design and user experience as well. A good headline, good copy, and relevancy are three important factors to your success with Google Ads. If you don’t have a landing page for your ads, you leave money on the table. The common pages and posts do not work well with paid ads, and they may cost you money. Resource is at Unbounce.
Evaluating A Landing Page
You can evaluate a landing page by getting some traffic. The traffic will give you some stats and results. Based on these numbers, you can consider how it performs. Testing a landing page with similar variations is important to get the maximum. You can create A/B tests and change the copy, the headline, the design, the call to action, and anything else you want to improve. You can keep evaluating, testing, and improving any landing page based on the results and stats.
The Components of the Landing Page Audit
The four landing page categories are:
- Offer
- Form
- Trust
- Visual Hierarchy
The Components of the Landing Page Audit
As you start grading your pages (or other people’s pages), you’ll go from the abstract feeling of, “Man, that page pops,” to knowing exactly WHY it “pops” (sorry, designer friends, I know you hate that term).
The four landing page categories are:
Offer
Form
Trust
Visual Hierarchy
There are 15 elements to a landing page audit within those categories:
Clarity
Scent
Relevance
Visualization
Visible Form
Appropriate Number of Fields
Compelling Form Headline
Visible and Noticeable Call-to-Action (CTA)
Professional Design
Relevant Trust Icons
Authentic Testimonials
Clear Privacy Policies
Using Visual Queues to Highlight Key Areas
Page Design Fits a Singular Theme
Supporting Imagery
https://www.digitalmarketer.com/blog/landing-page-optimization-conversion/
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