Google Ads
Buckle Up, Because We’re Taking Your Business To The Next Level. Let’s Get Started! Timelinepages will set up your Google AdWords Campaign as part of your online advertising strategy. We offer Google Ads as part of our digital marketing services such as Website Design, Social Media Advertising and SEO Search Engine Marketing. We are going to give you a variety of questions and answers that will provide how Google Ads work. let’s get to the Q&A.
What is Google ads?
In a few words, it’s a service and a program that you can use thanks to Google enterprise to advertise to potential customers, which appears between the results of a natural Google search.
Some of the most popular agencies founded around the globe can be searched on Detroit for example, where advertisement agencies are rated between 4 to 5 stars to your better experience.
Why is Google ads effective?
You can possibly think that Google ads are an effective way to make your advertisement shine just considering that is product from Google, but there are deeper thoughts to enclose here, their services never fail, and a good slogan is essential if you want to reach the majority of your determined public and businesses that appeal more to the objectives that you have established.
When it’s adequate to use Google ads?
The right moment to use Google ads most of the times is just when you are starting your business, because in the present day most of your competition will find themselves in a situation where they need to expand their operations to optimize their results.
To anticipate any situation, while your business are starting their first steps, even if there is a small company you can go with the less advertisement if you want, the most important thing is to maintain a balance between all the necessary operations.
It is Google ads expensive?
In an antique way, Google ads at the beginning used a table to synthetize their costs to you, nevertheless, passing the time they discovered that it’s more effective to both parts if the cost is based on pay-per-click, which means that the cost are considered only when a client make the click on the advertisement.
This method ensures that you are not just placing advertisement and paying a fee without getting any results, and at the same time, increases the popularity, quality, and functionality of this method.
Can I change the budget on a daily basis?
Yes, you can change the budget, some people follow suggestions from the most popular monthly costs that you can use to your advertisement, because is built as an auction marketplace, you must consider a budget that can be adequate for you and your business, and so if you need to modify it, just follow the basic instructions based on the costs of keywords.
How often should I optimize it?
Knowing that your brand´s reputation is on game, Google ads must be treated carefully if you want to get the better results, because once is published, you have to make sure it’s getting views from the targets who has high probabilities on buying your products or services.
So, the recommendation to you is keep monitoring the results that you are having every week, and if you are noticing that some of them are not going in a correct way, simply remove it and start thinking on the next strategy to follow.
What is quality score and how does it affect my cost?
It can be said that the quality score it’s the most important number that you must see on your Google ads main page, because it’s the focal factor to your success on this advertisement method that gives you the opportunity to place advertisement on the top of between the others.
The cost on the other hand plays an important paper to this, just when you are looking for raise your quality score, it depends a lot on the keywords that you are using on it, and so if the keywords have higher level of search from the clients part, the most expensive it will be, so you have to encounter a balance that can be afforded to your wallet.
What is CTR?
Most called click through rate, this is like a statistic to know how many clicks you are getting on certain amount of time, which means in other words, the level of popularity through every click you get, this is an important part also because it will determine your short and middle time results.
What are the different type of conversions?
There are five types of conversions that are considered in Google ads and you must know:
- Website actions it’s the classic of all, because you can follow the numbers through specific actions, and Google ads has an easy to understand guide to know how to approach it.
- Online sales works with something called “conversion value” which helps you in different ways, for example, the metrics can be calculated and your revenue data can be tracked through ads data, and also, you can choose if you want it to maintain or vary the value.
- The phone calls are a recent method that have become much easier to use, and their function is to classify and prioritize your calls through 3 different methods, which the most popular of them are the clicks on the mobile number of your page.
- The app downloads are simply tracked when a customer download or install your app, which easily tracks when a client makes their first click on your app.
- The offline imports can track sale conversions without the need of an electronic commerce website, which it’s very useful if you don’t have any plans to apply it yet.
How can I found out how many calls I get?
To know how many calls you get from Google ads, just follow the instructions bellow:
- Sign in to Google ads account.
- Click the tools icon.
- Under measurements, click conversions.
- Click + button.
- Click Phone calls.
- Click calls from ads using call extensions or call-only ads, and click Continue.
- Next to category, click the description from your conversion actions.
- Select each phone call is worth, or don’t assign a value.
- Select whether to count one or every conversion per ad click; “every” is best for sales and “one” is best for leads.
- Click call length.
How do I calculate my Return on Investment ROI?
Return on investment (ROI) is the ratio of net profits of your costs. It is important for advertisers because it bases on specific advertising goals and showcases the true effect that advertising has on your business. The goals of your advertising campaign determine the exact method to calculate your return on investment. One method of calculating your ROI is;
(Revenue – Cost of goods sold) / Cost of goods sold
It is always good to calculate your Return on investment as it helps you evaluate the amount of money you are spending on advertising your product, be it to increase sales, drive customer activity or generate leads. Keeping your ROI in mind, you can determine if the cost you are paying for advertising is generating healthy profits for your business or not.
One way to define ROI is” Let’s say you have a product that costs $100 to produce, and sells for $200. You sell 6 of these products as a result of advertising them on Google Ads, so your total cost is $600 and your total sales is $1200. Let’s say your Google Ads costs are $200, for a total cost of $800”. Your ROI is: ($1200 – $800) / $800 = $400 / $800 = 50% In this example, you’re earning a 50% return on investment. For every $1 you spend, you get $1.50 back. For physical products, the cost of goods sold is equal to the manufacturing cost of all the items you sold plus your advertising costs, and your revenue is how much you made from selling those products. The amount you spend on each sale is known as cost per conversion.
If your business generates leads, the cost of goods sold is just your advertising costs, and your revenue is the amount you make on a typical lead. For example, if you typically make 1 sale for every 10 leads, and your typical sale is $20, then each lead generates $2 in revenue on average. The amount it costs you to get a lead is known as cost per action (CPA). By calculating your ROI, you can find out how much money you’ve made by advertising with Google Ads. You can also use ROI to help you decide how to spend your budget.
For example, if you find that a certain campaign is generating a higher ROI than others, you can apply more of your budget to the successful campaign and less money to campaigns that aren’t performing well. You can also use ROI data to try to improve the performance of the less successful campaigns. In Google Ads, you can use the free conversion tracking tool to help track how many clicks lead to conversions. Conversion tracking can also help you determine the profitability of a keyword or ad, and track conversion rates and costs-per-conversion. Once you’ve started to measure conversions, you can begin to evaluate your ROI. The value of each conversion should be greater than the amount you spent to get the conversion. For example, if you spend $10 on clicks to get a sale, and receive $15 for that sale, you’ve made money ($5) and received a good return on your Google Ads investment. Resources
Detroit Google Ads Agency
We help business in Metro Detroit Area to increase their sales through Google Ads. Call Timelinepages at (248) 909-9428 for a free consultation.
Choose Us because Timelinepages is the Best Adwords Management agency in Metro Detroit Area any type of business looking to grow online and create an engaging brand awareness. Contact our agency today to see what kind of results we can get for you and your business. Click here for other Services.
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