The Importance of Yelp, Google My Business and Bing
Promoting your brand is everything in any kind of business and since the rise of the internet we have found several different ways to get the results that we desire because digital marketing has allowed us many alternatives for campaigns. One of the most interesting and practical is the use of several platforms where people can drop comments, reviews and many other things about your business and you can promote your own locale.
The most important platforms where you can do this on the internet are Yelp, Google My Business and Bing, which is why that we are going to explain you here everything that you need to understand about these platforms and the benefits that they can provide for your business.
What is Yelp?
Have you heard the term “word of mouth”? It’s basically a group talking and sharing about the things they enjoy, regardless of being a product, service or whatnot, thus raising said element’s profile and exposure. This is what Yelp is all about: a place where “word to mouth” can be applied on a digital scale.
But there is also a lot more to Yelp and here we are going to tell you the main benefits that you’re going to get from this particular platform:
- Users can review your business. These Yelp reviews, if positive, can have a huge impact on your brand because they can offer a certain insight into how your business works, how they treat their clients and many other things that can work as pretty solid publicity for you.
- Event reminders. On Yelp you can set up promotions for events that you might be preparing for your business and send reminders to your potential clients so they can show up. This is great because it can improve how your events are going to perform with the help of online connections, which is one of the main attributes that you can get from Yelp.
- You can share the results on social media. This little detail from Yelp will allow you to share the content and positive results that you have here can generate a certain impact on the rest of your target audience on the internet, so that is something that can be quite beneficial for you at the long run.
What is Google My Business?
To put it simply, Google My Business is that brand’s online directory where you can place your business and make it easier for everybody to find where you are so they can come and consume your product and/or service. Google My Business has many benefits that can make a difference for you and here are the most important:
- It’s the biggest online directory. This is a pretty obvious statement, but being own by the biggest company on the internet, Google My Business is the most important online directory in the market and that can be pretty helpful for your business in terms of exposition because people are going to look for that particular directory in order to look for your location.
- You can add various types of information. You’re not only getting a place to promote yourself with Google My Business, but you also get the opportunity of sharing different types of information that might be beneficial for your brand, such as busy periods, hours of operation, a description of what your business is, photos and many other things.
- It’s free. Yes, we’re pretty sure that this is going to get you excited about Google My Business: it’s a fairly practical and efficient platform that isn’t going to cost you any money and that you can use, regardless of your brand’s status, which is pretty useful.
What is Bing?
Bing may not have the image and cultural significance of Google, but that doesn’t mean that it doesn’t have a lot of positive consequences for your work, and in this case we’re going to tell you many different benefits regarding the use of Bing for your business:
- Bing ads’ demographics are usual much more beneficial. Compared to the impact that you can get through Ads, Bing’s ads have a much more solid demographic and this can be pretty helpful for you. Especially with the audience that is over 55 years old, because they usually tend to use Bing as their go to internet searcher.
- Investment on Bing campaigns is usually cheaper. If you’re a small business that wants to have a much more meaningful impact on the internet, then investment on Bing marketing campaigns can be much more useful for you because they demand less money and that is something you might be short of when starting out.
- Integration with Apple and Microsoft. This is a very interesting detail about Bing: it has a very strong connection with Apple and Microsoft due to their business relationships, so it creates a much easier way to connect all your different Bing projects with these two companies.
Think of all the possible sites that can be helpful for your brand and use them to your advantage Bing, Google My Business and Yelp are three examples of that. If you would like to setup and manage your pages, please call me at 248-909-9428 to set up a consultation.